Phase 0
🔧 Pre-Launch Prep
Apr 14 → Apr 20 · 1 week
Apr 14 · Today ✅
Academy page tracking — FIXED
After 11 days of silent tracking failure (Webflow HTML-escaping CMS-bound scripts), unified static JS now fires EF.click + EF.conversion on both pages. Verified live via Flex.
Events live: 200 (cert), 201 (quiz) · AFFID fallback: 62802 organic · uid: 120/121
Apr 15–18
Build learn-campaign-send Edge Function
Deno Edge Function on Data Supabase. Segments audiences from cert_endusers, fires 4 Brevo templates to 700+ users on Apr 21 morning.
Audiences: winback (619), stalled (75), almost-there, LUUP · Logs to: lu_email_log
Apr 17–20
End-to-end tracking test + LUUP link chase
Click every channel's tracking link, verify event 200/201 fires with correct AFFID + sub1 + adv1-5. Chase Joelle/Michael for LUUP_APP_LINK + LUUP_INFO_LINK.
Target: every
?affid=X&sub1=Y link maps correctly in EF reporting🏁 Checkpoint · Apr 20
Pre-Launch Readiness
✓
Tracking Live
✓
Edge Fn Deployed
✓
Emails Authored
📋 Testing Day Checklist · Apr 16 (click to check)
Phase 1 · Launch
🚀 Launch Week
Apr 21 → Apr 27
Apr 21 · 8:05 AM ET
👤 Dasha (auto)
🎯 Baseline Snapshot Captured
pg_cron job
learn-baseline-capture-apr21 writes a pre-launch snapshot of cert_endusers counts to learn_campaign_metrics (key='baseline'). Everything campaign-attributed after this measures as delta vs this snapshot.⚡ pg_cronEdge Function
Locks: 833 dormant · 47 stalled · 132 almost-there · 66 certified
Apr 21 · AM
👤 Krista
LinkedIn Evergreen Cert Post
Krista posts the launch announcement on her LinkedIn feed. One post, covers the cert program + quiz teaser. All 6 hero characters in the creative.
💡 Angle: Evergreen cert + quiz discovery. Pure "find your hero" positioning. No LUUP, no time pressure, no prize — built to stay on the feed for weeks and work from organic shares. All 6 hero characters featured so viewers self-identify before clicking.
LinkedIn · AFFID 61729
📋 MC-1775
sub1: li-cert-evergreen · 1200×627 creative
Cert URL
https://www.everflow.io/academy/certification?affid=61729&sub1=li-cert-evergreenQuiz URL
https://www.everflow.io/academy/quiz?affid=61729&sub1=li-quiz-evergreen
Apr 21 · Tuesday
👤 Krista
Success Trackers Slack — Cert Post
Krista posts one message in the Everflow Success Trackers Slack community (likely #product or #general). One image, one link — the cert creative + cert URL. STC norm is one post per day with a single focus, so the quiz lands Friday instead.
💡 Angle: CS community-first, low-pressure. Cert creative framed as a resource, not a sales push. 76 per-CSM AFFIDs exist if individual CSMs want to reshare with personal attribution later.
Success Trackers · AFFID 62701
📋 MC-1777
sub1: st-cert-evergreen · 800×418 creative
Cert URL
https://www.everflow.io/academy/certification?affid=62701&sub1=st-cert-evergreen
Apr 21 · Tuesday Newsletter
👤 Jordan
Newsletter #1 — Certification Glow-Up (FOMO Reintro)
Everflow Academy isn't new, but it just got a fresh coat of paint — new hero archetypes, new certification tracks, new branding. This Tuesday's newsletter reintroduces the program as a "you haven't seen this yet" moment. One CTA: "Get Certified."
💡 Angle: FOMO reintro, not a first-launch. Academy has been live for a while so the hook is "hey, did you know it looks like THIS now?" — hero tracks, gamified progression, real certificates. Soft pressure on readers who haven't enrolled yet. Quiz gets its own newsletter slot Apr 28 to avoid splitting attention.
sub1: nl-cert-achievement · HTML section block
Cert URL
https://www.everflow.io/academy/certification?affid=61735&sub1=nl-cert-achievement
Wed Apr 22 · 6 AM ET 🚀
👤 Dasha (auto)
Blast #1 — LC1 Win-Back (833 users)
Automated Brevo blast fires at 6 AM ET via
learn-blast-lc1-apr22 pg_cron → Edge Function. Target: 833 enrolled users with 0% PF progress. Slack heads-up lands Tue Apr 21 · 9 AM ET · heartbeat Wed 5:30 AM ET.💡 Angle: Reactivates 833 dormant users with hero discovery — biggest opportunity pool. One day after Krista's launch social + Jordan's launch newsletter for breathing room, no same-day email fatigue.
sub1: em-winback · BCC certification@everflow.io · dedup lu_email_log
Apr 20–23
👤 Dasha
Intercom Banner #1 — Certification
Dismissable in-app banner for active users not yet enrolled. One CTA to the cert lander. Runs first week to ride launch momentum alongside the email blast + social.
💡 Angle: Highest-intent pool — already logged-in active users. Career growth + credentials framing, not performance claims. Cert lander as CTA because launch week = awareness.
💬 Intercom · AFFID 7📋 MC-1784
sub1: ic-cert-banner · fires event 200 on landing
Cert URL
https://www.everflow.io/academy/certification?affid=7&sub1=ic-cert-bannerBecome Everflow Certified
111 professionals certified and counting. Self-paced, highly rated, and a credential you can add to LinkedIn today.
Apr 24 · Friday
👤 Krista
Success Trackers Slack — Quiz Post
Krista posts the quiz creative as a follow-up to Tuesday's cert post. One image, one link — the hero quiz. Separate day so the two posts don't compete for attention in the channel.
💡 Angle: Quiz is the lower-commitment entry point — 60 seconds to find your hero, then route into the right track. Good for Friday when people are scanning and less likely to start a full cert.
Success Trackers · AFFID 62701
📋 MC-1856
sub1: st-quiz-evergreen · 800×418 creative
Quiz URL
https://www.everflow.io/academy/quiz?affid=62701&sub1=st-quiz-evergreen🏁 Checkpoint · Apr 27
Week 1 Launch Metrics
150+
New Enroll
100+
Quiz Plays
30%+
Email Open
New Enroll
0 / 150
Quiz Plays
0 / 100
Email Open
— / 30%
Live numbers — refreshed daily 10 AM ET. Launches Tuesday.
Phase 2 · Sustain
⚡ Weekly Hero Spotlights
Apr 28 → Jun 2 · 5 weeks
Apr 28 · Tuesday Newsletter
👤 Jordan
Newsletter #2 — Hero Quiz Follow-Up
Second Tuesday newsletter of the campaign. Single CTA: "Take the Hero Quiz." Follows up on Week 1's cert launch by steering readers who weren't ready to commit to cert into the quiz as a lower-commitment entry point.
💡 Angle: Split cert vs quiz across two consecutive Tuesday newsletters so each has one clear CTA (best practice). Week 1 was cert for action-takers; Week 2 is quiz for the curious. Pairs nicely with Navigator week kicking off the hero rotation.
sub1: nl-quiz-heroes · HTML section block
Quiz URL
https://www.everflow.io/academy/quiz?affid=61735&sub1=nl-quiz-heroes
Wed Apr 29 · 6 AM ET
👤 Dasha (auto)
Blast #2 — LC2 Nudge (47 users)
Automated Brevo blast — LC2 Nudge to 47 users with 0 < PF% < 20. Pre-fire Slack heads-up Tue Apr 28 · 9 AM ET + heartbeat 5:30 AM ET day-of.
💡 Angle: Small but high-intent — these users started but lost momentum. Personalized with their
NEXT_MODULE_NAME + MODULE_BENEFIT copy. Fires same week as Navigator hero spotlight + Jordan's Newsletter #2 (Quiz follow-up).sub1: em-nudge · BCC certification@everflow.io · dedup lu_email_log
Week of Apr 28 · LinkedIn
👤 Krista
LinkedIn Spotlight — The Navigator
Krista's LinkedIn post spotlighting Navigator (Platform Fundamentals, 6 modules). One post, one image, one link. Part of the 5-week hero rotation.
💡 Angle: Targeted spotlight on the getting started persona. 6-module track, framed as role-specific career growth. CTA drives to cert lander with track-specific sub1.
LinkedIn · AFFID 61729📋 MC-1766
sub1: li-track-nav · 1200×627 creative
Cert URL
https://www.everflow.io/academy/certification?affid=61729&sub1=li-track-nav
Week of Apr 28 · Success Trackers
👤 Krista
ST Slack Spotlight — The Navigator
Krista posts a Navigator spotlight in the Success Trackers Slack community. One image, one link. Paired with the LinkedIn post for that week.
💡 Angle: Community-first take on the getting started track. CSMs can reshare with their own 76-AFFID attribution if it resonates with their client segments.
Success Trackers · AFFID 62701📋 MC-1766
sub1: st-track-nav · 800×418 creative
Cert URL
https://www.everflow.io/academy/certification?affid=62701&sub1=st-track-nav
Week of May 5 · LinkedIn
👤 Krista
LinkedIn Spotlight — The Connector
Krista's LinkedIn post spotlighting Connector (Partnerships & Recruitment, 7 modules). One post, one image, one link. Part of the 5-week hero rotation.
💡 Angle: Targeted spotlight on the partner management persona. 7-module track, framed as role-specific career growth. CTA drives to cert lander with track-specific sub1.
LinkedIn · AFFID 61729📋 MC-1790
sub1: li-track-conn · 1200×627 creative
Cert URL
https://www.everflow.io/academy/certification?affid=61729&sub1=li-track-conn
Week of May 5 · Success Trackers
👤 Krista
ST Slack Spotlight — The Connector
Krista posts a Connector spotlight in the Success Trackers Slack community. One image, one link. Paired with the LinkedIn post for that week.
💡 Angle: Community-first take on the partner management track. CSMs can reshare with their own 76-AFFID attribution if it resonates with their client segments.
Success Trackers · AFFID 62701📋 MC-1795
sub1: st-track-conn · 800×418 creative
Cert URL
https://www.everflow.io/academy/certification?affid=62701&sub1=st-track-conn
Week of May 5 · Tuesday Newsletter
👤 Jordan
Newsletter Spotlight — The Connector
Jordan's Tuesday newsletter leads with a Connector feature. One CTA: advance your career in partner management via the 7-module Partnerships & Recruitment track.
💡 Angle: Editorial deep-dive on one persona per week. Readers see themselves in the hero, click through with intent. Single CTA keeps it focused.
sub1: nl-spotlight-conn · HTML section block
Cert URL
https://www.everflow.io/academy/certification?affid=61735&sub1=nl-spotlight-conn
Week of May 5 · Mini Webinar
👤 Dasha
Mini Webinar — Partnerships & Recruitment
Short recorded walkthrough of the Partnerships & Recruitment advanced track. Shows what 7 modules cover and who should take this path. Embedded in cert lander + linked from LinkedIn/ST spotlight posts.
💡 Angle: Asynchronous depth. 5–8 minutes, on-demand, converts curious LinkedIn/ST readers into cert enrollees by showing concrete platform wins they'd unlock.
🎥 Mini Webinar📋 MC-1778
Format: Recorded video, published to YouTube + embedded · CTA: Start the Partnerships & Recruitment track
Week of May 12 · LinkedIn
👤 Krista
LinkedIn Spotlight — The Strategist
Krista's LinkedIn post spotlighting Strategist (Marketing & Attribution, 9 modules). One post, one image, one link. Part of the 5-week hero rotation.
💡 Angle: Targeted spotlight on the marketing & tracking persona. 9-module track, framed as role-specific career growth. CTA drives to cert lander with track-specific sub1.
LinkedIn · AFFID 61729📋 MC-1791
sub1: li-track-strat · 1200×627 creative
Cert URL
https://www.everflow.io/academy/certification?affid=61729&sub1=li-track-strat
Week of May 12 · Success Trackers
👤 Krista
ST Slack Spotlight — The Strategist
Krista posts a Strategist spotlight in the Success Trackers Slack community. One image, one link. Paired with the LinkedIn post for that week.
💡 Angle: Community-first take on the marketing & tracking track. CSMs can reshare with their own 76-AFFID attribution if it resonates with their client segments.
Success Trackers · AFFID 62701📋 MC-1796
sub1: st-track-strat · 800×418 creative
Cert URL
https://www.everflow.io/academy/certification?affid=62701&sub1=st-track-strat
Week of May 12 · Tuesday Newsletter
👤 Jordan
Newsletter Spotlight — The Strategist
Jordan's Tuesday newsletter leads with a Strategist feature. One CTA: advance your career in marketing & tracking via the 9-module Marketing & Attribution track.
💡 Angle: Editorial deep-dive on one persona per week. Readers see themselves in the hero, click through with intent. Single CTA keeps it focused.
sub1: nl-spotlight-strat · HTML section block
Cert URL
https://www.everflow.io/academy/certification?affid=61735&sub1=nl-spotlight-strat
Week of May 12 · Mini Webinar
👤 Dasha
Mini Webinar — Marketing & Attribution
Short recorded walkthrough of the Marketing & Attribution advanced track. Shows what 9 modules cover and who should take this path. Embedded in cert lander + linked from LinkedIn/ST spotlight posts.
💡 Angle: Asynchronous depth. 5–8 minutes, on-demand, converts curious LinkedIn/ST readers into cert enrollees by showing concrete platform wins they'd unlock.
🎥 Mini Webinar📋 MC-1779
Format: Recorded video, published to YouTube + embedded · CTA: Start the Marketing & Attribution track
Wed May 13 · 6 AM ET 🚀
👤 Dasha (auto)
Blast #3 — LC3 Almost-There (132 users)
Automated Brevo blast to 132 users who are 20–99% done with Platform Fundamentals. Fires one day after Strategist Tuesday spotlight to surf the hero-rotation momentum.
💡 Angle: Closest group to a cert completion — lowest friction for a nudge. Copy leverages
PERCENT, REMAINING_MODULES, and REMAINING_MODULE_NAMES dynamic variables per user. Heads-up Tue May 12 · 9 AM ET.sub1: em-almost · BCC certification@everflow.io
May 12–18
👤 Dasha
Intercom Banner #2 — Hero Quiz
Second in-app banner wave, 3 weeks after the first. Shifts CTA from cert lander to the hero quiz — lower commitment, higher curiosity. Timed with Strategist spotlight week for hero-rotation momentum.
💡 Angle: By week 4, cert-aware users who didn't click Banner #1 need a different hook. Quiz = 60 seconds, personality-driven, zero commitment. Catches the "curious but not ready" segment.
💬 Intercom · AFFID 7📋 MC-1784
sub1: ic-quiz-banner · fires event 201 on completion
Quiz URL
https://www.everflow.io/academy/quiz?affid=7&sub1=ic-quiz-bannerFind Your Certification Track
60-second quiz matches you to a learning path built for your role. 6 specializations, one personalized credential.
Week of May 19 · LinkedIn
👤 Krista
LinkedIn Spotlight — The Guardian
Krista's LinkedIn post spotlighting Guardian (Admin & Compliance, 7 modules). One post, one image, one link. Part of the 5-week hero rotation.
💡 Angle: Targeted spotlight on the platform/admin persona. 7-module track, framed as role-specific career growth. CTA drives to cert lander with track-specific sub1.
LinkedIn · AFFID 61729📋 MC-1793
sub1: li-track-guard · 1200×627 creative
Cert URL
https://www.everflow.io/academy/certification?affid=61729&sub1=li-track-guard
Week of May 19 · Success Trackers
👤 Krista
ST Slack Spotlight — The Guardian
Krista posts a Guardian spotlight in the Success Trackers Slack community. One image, one link. Paired with the LinkedIn post for that week.
💡 Angle: Community-first take on the platform/admin track. CSMs can reshare with their own 76-AFFID attribution if it resonates with their client segments.
Success Trackers · AFFID 62701📋 MC-1798
sub1: st-track-guard · 800×418 creative
Cert URL
https://www.everflow.io/academy/certification?affid=62701&sub1=st-track-guard
Week of May 19 · Tuesday Newsletter
👤 Jordan
Newsletter Spotlight — The Guardian
Jordan's Tuesday newsletter leads with a Guardian feature. One CTA: advance your career in platform/admin via the 7-module Admin & Compliance track.
💡 Angle: Editorial deep-dive on one persona per week. Readers see themselves in the hero, click through with intent. Single CTA keeps it focused.
sub1: nl-spotlight-guard · HTML section block
Cert URL
https://www.everflow.io/academy/certification?affid=61735&sub1=nl-spotlight-guard
Week of May 19 · Mini Webinar
👤 Dasha
Mini Webinar — Admin & Compliance
Short recorded walkthrough of the Admin & Compliance advanced track. Shows what 7 modules cover and who should take this path. Embedded in cert lander + linked from LinkedIn/ST spotlight posts.
💡 Angle: Asynchronous depth. 5–8 minutes, on-demand, converts curious LinkedIn/ST readers into cert enrollees by showing concrete platform wins they'd unlock.
🎥 Mini Webinar📋 MC-1781
Format: Recorded video, published to YouTube + embedded · CTA: Start the Admin & Compliance track
🏁 Mid-Campaign · May 26
Halfway There
300+
Enrollments
200+
Quiz Plays
40+
Adv. Starts
Enrollments
0 / 300
Quiz Plays
0 / 200
Adv Starts
0 / 40
Live numbers · delta vs Apr 21 baseline.
Week of May 26 · LinkedIn
👤 Krista
LinkedIn Spotlight — The Explorer
Krista's LinkedIn post spotlighting Explorer (Sales & Revenue, 8 modules). One post, one image, one link. Part of the 5-week hero rotation.
💡 Angle: Targeted spotlight on the revenue persona. 8-module track, framed as role-specific career growth. CTA drives to cert lander with track-specific sub1.
LinkedIn · AFFID 61729📋 MC-1792
sub1: li-track-expl · 1200×627 creative
Cert URL
https://www.everflow.io/academy/certification?affid=61729&sub1=li-track-expl
Week of May 26 · Success Trackers
👤 Krista
ST Slack Spotlight — The Explorer
Krista posts a Explorer spotlight in the Success Trackers Slack community. One image, one link. Paired with the LinkedIn post for that week.
💡 Angle: Community-first take on the revenue track. CSMs can reshare with their own 76-AFFID attribution if it resonates with their client segments.
Success Trackers · AFFID 62701📋 MC-1797
sub1: st-track-expl · 800×418 creative
Cert URL
https://www.everflow.io/academy/certification?affid=62701&sub1=st-track-expl
Week of May 26 · Tuesday Newsletter
👤 Jordan
Newsletter Spotlight — The Explorer
Jordan's Tuesday newsletter leads with a Explorer feature. One CTA: advance your career in revenue via the 8-module Sales & Revenue track.
💡 Angle: Editorial deep-dive on one persona per week. Readers see themselves in the hero, click through with intent. Single CTA keeps it focused.
sub1: nl-spotlight-expl · HTML section block
Cert URL
https://www.everflow.io/academy/certification?affid=61735&sub1=nl-spotlight-expl
Week of May 26 · Mini Webinar
👤 Dasha
Mini Webinar — Sales & Revenue
Short recorded walkthrough of the Sales & Revenue advanced track. Shows what 8 modules cover and who should take this path. Embedded in cert lander + linked from LinkedIn/ST spotlight posts.
💡 Angle: Asynchronous depth. 5–8 minutes, on-demand, converts curious LinkedIn/ST readers into cert enrollees by showing concrete platform wins they'd unlock.
🎥 Mini Webinar📋 MC-1780
Format: Recorded video, published to YouTube + embedded · CTA: Start the Sales & Revenue track
Phase 3 · Push
🏆 Final Stretch + Partner Missions
Jun 3 → Jun 23 · 3 weeks
Week of Jun 2 · LinkedIn
👤 Krista
LinkedIn Spotlight — The Architect
Krista's LinkedIn post spotlighting Architect (Developer & Integrations, 8 modules). One post, one image, one link. Part of the 5-week hero rotation.
💡 Angle: Targeted spotlight on the developer persona. 8-module track, framed as role-specific career growth. CTA drives to cert lander with track-specific sub1.
LinkedIn · AFFID 61729📋 MC-1794
sub1: li-track-arch · 1200×627 creative
Cert URL
https://www.everflow.io/academy/certification?affid=61729&sub1=li-track-arch
Week of Jun 2 · Success Trackers
👤 Krista
ST Slack Spotlight — The Architect
Krista posts a Architect spotlight in the Success Trackers Slack community. One image, one link. Paired with the LinkedIn post for that week.
💡 Angle: Community-first take on the developer track. CSMs can reshare with their own 76-AFFID attribution if it resonates with their client segments.
Success Trackers · AFFID 62701📋 MC-1799
sub1: st-track-arch · 800×418 creative
Cert URL
https://www.everflow.io/academy/certification?affid=62701&sub1=st-track-arch
Week of Jun 2 · Tuesday Newsletter
👤 Jordan
Newsletter Spotlight — The Architect
Jordan's Tuesday newsletter leads with a Architect feature. One CTA: advance your career in developer via the 8-module Developer & Integrations track.
💡 Angle: Editorial deep-dive on one persona per week. Readers see themselves in the hero, click through with intent. Single CTA keeps it focused.
sub1: nl-spotlight-arch · HTML section block
Cert URL
https://www.everflow.io/academy/certification?affid=61735&sub1=nl-spotlight-arch
Week of Jun 2 · Mini Webinar
👤 Dasha
Mini Webinar — Developer & Integrations
Short recorded walkthrough of the Developer & Integrations advanced track. Shows what 8 modules cover and who should take this path. Embedded in cert lander + linked from LinkedIn/ST spotlight posts.
💡 Angle: Asynchronous depth. 5–8 minutes, on-demand, converts curious LinkedIn/ST readers into cert enrollees by showing concrete platform wins they'd unlock.
🎥 Mini Webinar📋 MC-1782
Format: Recorded video, published to YouTube + embedded · CTA: Start the Developer & Integrations track
Jun 9 · Completion Webinar (Tue Newsletter Day)
👤 Dasha + Joelle
Live Q&A + Partner Missions Demo
Joelle + Dasha host: "You've certified — what's next?" Covers Partner Missions rewards, LUUP app walkthrough, live Q&A.
💡 Angle: Post-cert LUUP activation. "You've certified — what's next?" The natural funnel from cert completion to monetization. Drives LUUP app downloads + Partner Missions registration. Only campaign touchpoint that's explicitly LUUP-branded in the public phase.
Track: Webinar signups (separate offer), cross-ref LUUP app downloads post-event
Thu Jun 11 · 6 AM ET 🚀
👤 Dasha (auto)
Blast #4 — LC4 LUUP Crossover (66 users)
Automated Brevo blast to 66 already-certified users, 2 days after the Completion Webinar. CTA goes to
/partner/join-referral-program?affid=62802&sub1=em-missions — not the cert lander, since these users are already certified.💡 Angle: "You earned it, now earn more." Only campaign touchpoint with explicit LUUP monetization — $250/qualified referral, $1,500/conversion. Fires Thursday to avoid overlap with Jun 9 Tuesday webinar + Jun 9 Newsletter missions block.
sub1: em-missions · destination: /partner/join-referral-program
Jun 16–22 · Final Push
👤 Dasha (email)👤 Krista (LI)
"Almost Certified" Last Call
Targeted email to users at 60-99% progress. LinkedIn "wall of certs" celebrating the 450+ who completed. FOMO play.
💡 Angle: FOMO + celebration. Private Brevo email to 60–99% progress users ("finish what you started"). Public LinkedIn "wall of certs" celebrating the 450+ who completed — social proof + last-call combo.
LinkedIn
https://www.everflow.io/academy/certification?affid=61729&sub1=li-celebration🏁 Campaign End · Jun 23
The Finish Line
500
Enrollments 🎯
450
Completions 🎯
80
Adv. Starts 🎯
30
Adv. Done 🎯
300+
Quiz Plays 🎯
TBD
LUUP Signups
Enrollments
0 / 500
Completions
0 / 450
Adv Done
0 / 30
Quiz Plays
0 / 300
Live progress to campaign finish line. Monday refresh after Apr 21.
Phase 4 · Review
📊 Retrospective + Learn-Email-Cron
Jun 24 → ongoing
Jul 7 · Data Review
Campaign Retrospective
Cross-reference Everflow events 200/201, LU enrollments, Brevo open rates, PlanHat usage lift. Certified-vs-not cohort analysis. Blog post + internal doc.
Ongoing · Always On
👤 Dasha
learn-email-cron (Lifecycle Emails)
Daily Edge Function sends E2–E8 lifecycle emails (enrollment, nudge, due-date, completion, overdue, full-cert). Already firing 757 emails/14d pre-launch.
💡 Angle: Always-on lifecycle. E2–E8 templates cover enrollment, nudge, due-date, completion, overdue, full-cert. Auto-fires based on LU enrollment state. Already shipping 757 emails/14d pre-launch — the infrastructure that makes the campaign sustainable beyond Q2.
Dedup: lu_email_log table · Source: LU API /enrollments/search direct