Total Events
198
across 4 surfaces
Evergreen Social Posts (1200 x 627)
Evergreen: Certification1200x627
Get Certified on the
Everflow Platform
Everflow Platform
Self-paced · 6 modules · Prove your expertise
Learn More →
4.8★
Course Rating
Evergreen: Quiz (All Tracks)1200x627
Which Everflow Hero
Are You?
Are You?
60-second quiz · 6 hero archetypes · Personalized learning path
Take the Quiz →
Individual Track Creatives (1200 x 627)
Track: Connector1200x627
The Connector
Partnerships & Recruitment · 7 Modules
Build and scale partner programs. Master recruitment, onboarding, payments, and ecosystem strategy.
Track: Strategist1200x627
The Strategist
Marketing & Attribution · 9 Modules
Optimize campaigns end-to-end. Master attribution, ROAS, media buying, and data-driven growth.
Track: Explorer1200x627
The Explorer
Sales & Revenue · 8 Modules
Architect revenue engines. Master pipeline management, CRM integration, sales analytics, and forecasting.
Track: Guardian1200x627
The Guardian
Admin & Compliance · 7 Modules
Secure and configure the platform. Master permissions, compliance, governance, and automation.
Track: Architect1200x627
The Architect
Developer & Integrations · 8 Modules
Build integrations and custom solutions. Master APIs, webhooks, tracking architectures, and DevOps.
Track: Navigator1200x627
The Navigator
Getting Started · 6 Modules
Start your Everflow journey here. Master the basics of navigation, setup, reporting, and daily operations.
Partner Missions Creatives (1200 x 627)
Missions: Get Certified. Get Rewarded.1200x627
PARTNER MISSIONS
Get Certified.
Get Rewarded.
Get Rewarded.
Complete your Everflow certification, earn Flow Points, and redeem rewards — all inside the Partner Missions App.
Take the Quiz →
Missions: Refer & Earn1200x627
REFERRAL PROGRAM
Know Someone Who’d
Love Everflow?
Love Everflow?
Introduce them to the platform and earn rewards for every qualified lead. Your recommendation powers mutual growth.
Learn More →
EARN REWARDS
Per qualified referral
Missions: Climb the Leaderboard1200x627
PARTNER MISSIONS
Climb the
Leaderboard
Leaderboard
Complete missions, earn points, and compete with fellow partners. Rewards include gift cards, prizes, and bragging rights.
Join Partner Missions →
Success Trackers Community Creatives (800 x 418)
ST: Get Certified (Evergreen)800x418
ST: Which Hero Are You? (Quiz)800x418
ST: The Navigator (Basics)800x418
ST: The Connector800x418
ST: The Strategist800x418
ST: The Explorer800x418
ST: The Guardian800x418
ST: The Architect800x418
Partner Missions Creatives (800 x 418)
ST: Complete Missions. Earn Rewards.800x418
ST: 150 Points — Certification Mission800x418
ST: Refer & Earn800x418
Campaign Email Templates
4 segmented launch emails. Click any card to preview the full email.
EMAIL 1 · WED APR 22
Win-Back
833 never started · Navigator
Preview email →
EMAIL 2 · WED APR 29
Nudge
47 stalled below 20% · Architect
Preview email →
EMAIL 3 · WED MAY 13
Almost There
132 in progress · Strategist
Preview email →
EMAIL 4 · THU JUN 11
Certified → Partner Missions
66 certified · Explorer
Preview email →
Hero Characters
Navigator
Connector
Strategist
Guardian
Architect
Explorer
Hero Alternates (Diversity Pass)
Second character option per track • AI-generated to match v3 3D style • Sized to Canva canvas (2295×2869)
Navigator (alt)
Connector (alt)
Strategist (alt)
Guardian (alt)
Architect (alt)
Explorer (alt)
Gaming Icons
AI-generated 3D icons • Transparent PNGs • Brand palette (purple + gold)
Flow Points Coin
Coin Stack
Trophy
Achievement Badge
Crown
Money Bag
Treasure Chest
Key
Lightning Bolt
Graduation Cap
Scroll / Certificate
Hero Track Icons
Navigator
Connector
Strategist
Guardian
Architect
Explorer
Website OG Images (1200 x 630)
OG: Certification Lander1200x630
Everflow Certification
Program
Program
Master the platform · Earn your credentials · Unlock rewards
OG: Hero Quiz1200x630
EVERFLOW ACADEMY
Which Everflow Hero
Are You?
Are You?
Take the quiz · Discover your track · Start learning
Newsletter Sections for Jordan
Gamified, on-brand HTML sections matching the L(earn) campaign visual identity. Table-based, mobile responsive, dark mode safe. Copy and paste into Brevo.
All assets on Supabase CDN. All everflow.io links include ?affid=61735.
📅 Campaign Calendar
One suggested block per Tuesday
Each Tuesday of the 9-week L(earn) campaign gets a dedicated newsletter block with one clear CTA. Click a block to jump to its creative below.
🎓
APR 21 · WEEK 1
Cert Glow-Up / FOMO Reintro
Block: Achievement Unlocked + XP Bar
🧭
APR 28 · WEEK 2
Hero Quiz Follow-Up
Block: Quiz Full Section
🤝
MAY 5 · WEEK 3
The Connector Spotlight
Block: Hero Track Card — swap to Connector copy
📊
MAY 12 · WEEK 4
The Strategist Spotlight
Block: Hero Track Card — swap to Strategist copy
🛡️
MAY 19 · WEEK 5
The Guardian Spotlight
Block: Hero Track Card — swap to Guardian copy
🧭
MAY 26 · WEEK 6
The Explorer Spotlight
Block: Hero Track Card — swap to Explorer copy
🔧
JUN 2 · WEEK 7
The Architect Spotlight
Block: Hero Track Card — swap to Architect copy
🏆
JUN 9 · WEEK 8
Completion Webinar + Partner Missions
Block: Missions Cert card
📅 Campaign Tuesdays — Ready-to-Use Blocks
Editorial newsletter blocks with a little gamified flavor — XP bars, achievement strips, hero avatars. Built for Brevo, one per Tuesday of the 9-week campaign.
Newsletter — Apr 21 · Week 1 · Glow-Up
Editorial + XP bar + teaser🎓 Everflow Academy · Glow-Up
Everflow Academy Just Got a Serious Glow-Up
You’ve heard of Everflow Academy. If you haven’t looked in a while, it doesn’t look like this yet.
|
✨ What’s New Six hero archetypes, redesigned tracks, real certificates, and a learning path that actually feels like progress. |
Six hero tracks — from Partner Management to Developer Integrations — all self-paced, all practical, all built around how people actually use Everflow.
|
1,095 learners have already enrolled. 111 have earned their certification. Average course rating: 4.8 out of 5. If you’ve been meaning to dig into Everflow’s deeper features, this is the moment.
|
Newsletter — Apr 28 · Week 2 · Hero Quiz
Editorial + hero strip + quiz progress🎮 Hero Quiz · 60 Seconds
Which Everflow Hero Are You?
Six hero archetypes. Each maps to a real role in performance marketing — partner managers, marketers, revenue teams, admins, developers, or platform newcomers.
|
Navigator |
Connector |
Strategist |
Guardian |
Architect |
Explorer |
|
The quiz takes about 60 seconds. Five questions, zero commitment. At the end, you get your matched track and a personalized learning path — no guessing where to start.
|
"The quiz nailed it — I was a Strategist without even knowing. The Marketing & Attribution track covered exactly what I’d been trying to figure out on my own." — Everflow Academy Learner |
Newsletter — May 5 · Week 3 · The Connector
Editorial + XP bar + inline hero🤝 Hero Track · The Connector
Own Partner Recruitment, Onboarding & Payouts
If your job involves building and scaling partner programs, this is your track. Seven modules on partner recruitment strategy, onboarding workflows, payout management, and ecosystem design.
|
The Connector is Everflow’s most-requested advanced track — because partner management is where most of the revenue moves. Activate partners faster, structure payouts that motivate performance, and build an ecosystem that compounds.
|
"The recruitment strategy module alone changed how I approach outreach. Signed three new partners in the two weeks after finishing." — Certified Connector |
Newsletter — May 12 · Week 4 · The Strategist
Editorial + XP bar + inline hero📊 Hero Track · The Strategist
Master Marketing & Attribution End-to-End
Everflow’s deepest advanced track. Nine modules on attribution, ROAS, media buying, fraud detection, and data-driven campaign optimization.
|
Built for performance marketers and agency teams who own growth numbers. Learn how Everflow’s attribution engine actually works, which signals to trust, and how to structure campaigns for compounding returns.
|
"Finally understand my attribution reports instead of just staring at them. The fraud detection module saved us real money." — Certified Strategist |
Newsletter — May 19 · Week 5 · The Guardian
Editorial + XP bar + inline hero🛡️ Hero Track · The Guardian
Lock Down Admin, Compliance & Governance
Built for admins, ops leads, and platform owners who keep everything running. Seven modules on user permissions, compliance workflows, audit trails, automation rules, and platform governance.
|
If you’re the person everyone pings when something needs a permission change or a configuration review — this track makes you the person who doesn’t need to ping anyone.
Newsletter — May 26 · Week 6 · The Explorer
Editorial + XP bar + inline hero🧭 Hero Track · The Explorer
Architect Your Revenue Engine
Built for sales and revenue teams. Eight modules on pipeline management, CRM integration, lead routing, sales analytics, and forecasting inside Everflow.
|
Revenue teams often inherit Everflow mid-workflow — you get a login, a dashboard, and a vague sense that partners are driving numbers. This track turns that into a full picture: where leads come from, which partners convert best, and how to forecast with confidence.
Newsletter — Jun 2 · Week 7 · The Architect
Editorial + XP bar + inline hero🔧 Hero Track · The Architect
Build Like a Technical Architect
For developers and integration engineers. Eight modules on Everflow’s APIs, webhooks, tracking architectures, SDK implementation, and DevOps at scale.
|
This track unblocks every technical conversation — postback troubleshooting, custom integrations, tracking edge cases, webhook reliability. If you’re the engineer your team points at when “Everflow is doing something weird,” this certification makes that a superpower instead of a headache.
|
"The webhook troubleshooting module cleared up three open Jiras in an afternoon. Worth it just for that." — Certified Architect |
Newsletter — Jun 9 · Week 8 · Completion + Missions
Editorial + achievement strip + rewards grid🏆 Completion Webinar · Certified Partners
You Certified. Now Get Rewarded.
If you’ve earned an Everflow Academy certification, you’re invited to a live 30-minute webinar with Joelle and Dasha covering what’s next: the Everflow Partner Missions app, how Flow Points work, and how certified partners stack real rewards on top of their expertise.
|
💰 What You’re Unlocking Flow Points redeem for gift cards, cash, and prizes on the Prize Wall — payouts scale with certifications and referrals. |
|
|
|
Certification isn’t the finish line — it’s the unlock for the rewards program most partners don’t know exists. Join the webinar, see the app, and walk out with everything set up to start earning.
🎨 Freeform / Extras — Pick & Mix
All newsletter section blocks available to copy anytime — use as alternates, add-ons, or fresh takes when the assigned Tuesday block feels stale. Brag, tease, re-frame freely.
Achievement Unlocked Card + XP Bar
Hero section with gaming UI
|
|||||
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Stat Grid — Why Certification Matters
2x2 impact numbers
|
|
||
|
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Blurry Teaser Banner
“Something cool is coming”Hero Quiz Section
All 6 heroes + quiz CTA🎮 HERO QUIZ
Which Everflow Hero Are You?
60-second quiz · 6 archetypes · Personalized certification path
|
Track Spotlight — Achievement Style
Swap hero + track per week⭐ THIS WEEK'S TRACK
Meet The Connector
|
|
Build and scale partner programs. Master recruitment, onboarding, payments, and ecosystem strategy.
|
Level Up CTA Banner
Bottom banner with gaming icons
Level Up Your Everflow SkillsSelf-paced · 6 hero tracks · Earn your credentials
|
Compact Inline Banner
Quick drop-in between any sections
|
Editorial: “What Happens After Certification”
Copy-heavy section — Jordan’s newsletter voice🎓 EVERFLOW ACADEMY
What Actually Happens After You Get Certified?
We looked at the data. Teams that completed Everflow certification didn’t just feel more confident — their numbers moved.
Certified users generate 22% more clicks, show 4x the platform activity, and see a measurable revenue lift — not because certification is magic, but because they stop underusing the tools they’re already paying for.
|
“The content was well-structured and easy to follow. I actually use features I didn’t know existed.” — Everflow Academy Survey Response |
The average user finishes their first track in just a few sessions. It’s self-paced, practical, and designed around how you actually use Everflow — not how a textbook thinks you should.
Not sure where to start? Take the 60-second quiz and we’ll match you with the track that fits your role.
Editorial: “Where Do You Stand?”
FOMO / progress nudge style⚡ QUICK CHECK
Your Competitors Are Getting Certified. Are You?
Here’s a number that might surprise you: certified Everflow users are 4x more active on the platform than non-certified ones. They’re finding features faster, optimizing campaigns better, and frankly — getting more out of the same subscription you’re paying for.
|
The certification gap:
|
The good news? Certification is self-paced, and most people finish their first track in a few sessions. Six hero tracks cover everything from the basics to API integrations — and a 60-second quiz will point you to the right one.
Plus, you’ll earn Flow Points along the way. Because learning should come with rewards.
Editorial: “Gamified Learning” Angle
Fun tone with gaming icons🎮 LEVEL UP
Certification, But Make It Fun
|
|
|
|
We didn’t build another boring certification. Everflow Academy is built around 6 hero archetypes — each one maps to a real role in performance marketing. Take a 60-second quiz, discover your hero, and follow a learning path that actually matches what you do every day.
How it works:
| 1. Take the hero quiz (60 seconds, seriously) |
| 2. Get matched with your track (Navigator, Connector, Strategist, Guardian, Architect, or Explorer) |
| 3. Complete modules at your own pace — earn XP and Flow Points |
| 4. Get certified & unlock advanced tracks + Partner Missions |
Most people finish their first track in 2–3 sessions. It’s practical, it’s self-paced, and yes — there are trophies involved. 🏆
Partner Missions — Newsletter Sections
Per Michael: newsletter/email = explicit rewards (points → dollar value). Social = vague (points, rewards).
Certification Mission — 150 Points
Cert + Missions combo🎓 CERTIFICATION MISSION
Earn $75 in Rewards by Getting Certified
Complete your Everflow certification and earn $75 in rewards (150 Flow Points) through the Partner Missions App. Redeem for gift cards, cash, or prizes on the Prize Wall.
|
|
Certification Mission — Points to Rewards
Points → $ for newsletter🎓 PARTNER MISSIONS
Your Certification Is Worth $75
Complete your Everflow certification and earn $75 in rewards (150 Flow Points) you can redeem for gift cards, cash, or prizes.
|
|
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Each completed certification earns you $75 in rewards (150 Flow Points). Redeem for gift cards, cash, or prizes on the Prize Wall. Complete both basic + advanced? That’s $150.
App Overview — First Touch
For new audiences🎮 NEW: PARTNER MISSIONS APP
Get Rewarded for Learning, Sharing & Referring
The Everflow Partner Missions App turns your expertise into rewards. Complete missions, earn Flow Points, and redeem them for cash, gift cards, or prizes.
| 🎓 Get Certified — earn $75 in rewards per certification (150 Flow Points) |
| ⭐ Complete Missions — LinkedIn posts, Trustpilot reviews, community challenges |
| 💰 Refer Partners — up to $1,750 per qualified referral |
MacBook Promo (DRAFT — hold until live)
Q2 promo pending Michael|
Q2 PARTNER MISSIONS PROMO Your Points Could Win You a MacBookEarn points through missions, certifications, and referrals. Top earners this quarter enter the drawing for a MacBook and more.
|
Intercom & Email Copy Drafts
Intercom Banner (short)
Get certified on Everflow & earn $75 in rewards through Partner Missions. Learn more →
Email PS Lines (add to campaign emails)
Win-Back email: P.S. Get certified and earn $75 in rewards through the Partner Missions App. Get the app →
Almost There email: P.S. Finish your certification to earn $75 in rewards through the Partner Missions App. Learn more →
Cert → Missions email: You’re certified! You just earned $75 in rewards. Redeem for gift cards, cash, or prizes — or keep earning with more missions. Open Partner Missions →
All sections: table-based (Outlook safe), sm- mobile classes, no JS/flex, Supabase CDN assets. Newsletter/email = explicit $ amounts. Social = vague rewards only.
Hero Spotlight Videos
6 animated hero videos with Achievement Unlocked intro + Get Certified outro. ~30s each. Narrated, with music.
The Navigator — Getting Started
The Connector — Partnerships & Recruitment
The Strategist — Marketing & Attribution
The Guardian — Admin & Compliance
The Architect — Developer & Integrations
The Explorer — Sales & Revenue
🏆 9-Week Campaign · Apr 21 → Jun 23
Fill Every Pot Of Gold
Weekly targets for the L(earn) campaign, gamified. Each goal is a pot that fills as real numbers come in. Closer to the top = closer to hitting the week's mark.
🔒 Campaign launches Tuesday Apr 21 · 9 AM ET — pot starts filling from that point forward
0%
Not Started
⚡ Campaign Progress (New Since Apr 21)
Measures new enrollments, certs, quizzes driven by the campaign. Baselines shown below for context.
New Enrolled
0
/ 500
baseline: 1,178
New Certs
0
/ 450
baseline: 87
Quiz Plays
0
/ 300
baseline: 0
New Adv Done
0
/ 30
baseline: 85
🟢 First real refresh: Monday Apr 21 AM. Tuesday morning at 9 AM ET the blast fires — pots start filling Tuesday. Every Monday after, a fresh
cert_endusers snapshot resets the week's gains vs the baseline captured pre-launch.
Complete
This Week
Upcoming
📅 Week-by-Week Goals
Each week has its own pot. Fills as you hit each target. Small numbers today because the campaign hasn't launched yet — everything lights up starting Tuesday.
Apr 14 → Apr 20 · Pre-Launch
Infrastructure + Creatives Done
All pages live · Edge Function deployed · Logos uploaded · Tracking verified · Channels + tickets wired · Emails drafted
Cert Lander
✓
Live
Quiz Page
✓
Live
Edge Function
✓
Deployed
Tracking
✓
Verified
🚀 Apr 21 → Apr 27 · Week 1 · Launch
First Launch Blast
Brevo 4-email blast Tuesday 9 AM ET · Krista LinkedIn + STC · Jordan Newsletter #1 · Intercom banner Apr 22-27 · Krista STC Quiz Fri Apr 24
New Enrollments
0
/ 150+
Quiz Plays
0
/ 100+
Email Open
—
/ 30%+
Audience Reached
0
/ 1,078
Apr 28 → May 4 · Week 2 · Navigator
Platform Fundamentals Spotlight
Jordan Newsletter #2 (Quiz follow-up, MC-1860) · Navigator LI + STC posts · "Start Here" for beginners
PF Starts
0
/ 80
Quiz → Nav
0
/ 40
Newsletter CTR
—
/ 4%+
May 5 → May 11 · Week 3 · Connector
Partnerships & Recruitment
LI + STC + NL Connector spotlight · Brevo Nudge #2 fires mid-week · Mini webinar: Partnership Architect
Connector Starts
0
/ 40 (baseline 27)
LI Post CTR
—
/ 2%+
Webinar Views
—
/ 50
May 12 → May 18 · Week 4 · Strategist
Marketing & Attribution
Biggest track (9 modules). Brevo Almost-There #3 fires · LI + STC + NL Strategist spotlight · Mini webinar: Performance Marketer
Strategist Starts
0
/ 30 (baseline 16)
Almost-There Clicks
0
/ 40
Webinar Views
—
/ 50
May 19 → May 25 · Week 5 · Guardian
Admin & Compliance · LUUP Crossover
Guardian LI + STC + NL · LUUP email #4 fires this week to already-certified pool · Mini webinar: Platform Governor
Guardian Starts
0
/ 30 (baseline 17)
LUUP Clicks
0
/ 20
Webinar Views
—
/ 50
May 26 → Jun 1 · Week 6 · Explorer · 🏁 MID
Sales & Revenue
Explorer LI + STC + NL · Halfway checkpoint · Mini webinar: Revenue Architect
Explorer Starts
0
/ 25 (baseline 5)
Mid Enrollments
0
/ 300
Mid Quizzes
0
/ 200
New Adv Starts
0
/ 40 (baseline 85)
Jun 2 → Jun 8 · Week 7 · Architect
Developer & Integrations
Architect LI + STC + NL · Final hero spotlight · Mini webinar: Technical Architect
Architect Starts
0
/ 30 (baseline 20)
Webinar Views
—
/ 50
Jun 9 → Jun 15 · Week 8 · Completion + Missions
LUUP Activation Push
Live webinar (Joelle + Dasha) · Newsletter Jun 9 (rewards reveal) · Partner Missions signups funnel
Webinar Signups
—
/ 100
Missions Page Visits
0
/ 200
LUUP Signups
—
/ 40
Jun 16 → Jun 23 · Week 9 · 🎯 FINISH
The Finish Line
"Almost Certified" last-call email · LinkedIn "wall of certs" celebration · Final tally posts Jun 23
Total Enrollments 🎯
0
/ 500
Total Completions 🎯
0
/ 450
New Adv Done 🎯
0
/ 30 (baseline 2)
Quiz Plays 🎯
0
/ 300+
🏆 Final Tally · Jun 23
When every pot is full, the campaign's a win.
500 enrolled · 450 completions · 80 advanced starts · 30 advanced done · 300+ quiz plays · LUUP signups (TBD)
📊 Campaign Analytics
Where traffic lands + how each surface performs. Per-AFFID clicks, sub1 segments, and event breakdowns. Numbers pulled from Supabase ef_conversions (last 30 days) · refreshes daily 10 AM ET via Scripts/refresh_goals.py. Full tracking architecture details in Certification/CLAUDE.md.
🎯 Overall · Last 30 Days
Campaign Performance Snapshot
Aggregate across every Academy surface. Real campaign attribution starts Tuesday — most fires right now are organic baseline.
Channels Attributing
5
62802 Cert · 61729 LI · 62701 STC · 61735 NL · 7 Intercom
Cert Completions
14
basic · 0 advanced
LU Signups
174
Academy Account Created
Quiz Completions
3
event 201 live (Apr 16)
🎓 Cert Lander
everflow.io/academy/certificationThe front door. Every campaign message funnels here. Apply form creates LU portal invites + fires Brevo welcome. Tracking: Offer 1 Event 200.
Event Fires (30d)
9+
Event 200 visits (Apr 16)
200 Visit Academy Certificationbase Academy Account Createdchains to HubSpot Lead/MQL/SQL
Traffic by AFFID
Sub1 Segments
academy-certification
li-cert-evergreen
li-track-{hero}
st-cert-evergreen
nl-cert-achievement
em-winback
em-nudge
em-almost
All 5 channels pre-wired. Real attribution populates Tuesday after the blast + social posts fire.
🧭 Hero Quiz
everflow.io/academy/quiz60-second quiz matches users to 1 of 6 hero tracks. Enrollment + Hero Track custom field set on LU user. Tracking: Offer 1 Event 201.
Event Fires (30d)
3
verified Apr 16
201 Visit Academy Quiz CompletedSDK loader + efShow hook live — full hero data in adv1-5
Traffic by AFFID
Quiz-specific Data
adv1 matched hero slugadv2 hero display nameadv3 hero · N modulesadv4 score breakdownadv5 duration (seconds)
Hero track distribution from
adv1 — group by to see which tracks resonate.💰 Partner Missions Page
everflow.io/partner/join-referral-programDestination for the LUUP crossover email (LC4 · 66 certified users) + future Partner Missions upsell surface. Reward mechanics live here ($250/lead, $1,500/conversion).
Event Fires (30d)
—
no event script yet
Need to add EF.click() + optional custom event hook to the Webflow page. Follow-up task.
AFFIDs Pre-Assigned
Clicks will attribute via URL params even without page-side tracking
Sub1 Segments
em-missions
em-missions-winback
em-missions-almost
li-missions
nl-missions-cert
nl-missions-points
Wire a lightweight tracking hook once launch confirms LUUP email is getting click-through.
🎖 LearnUpon Completions
everflow.learnupon.comCert program progress fires Zapier → Everflow postbacks. Offer 43 dedicated. Basic + Advanced completions attributed back to AFFID 62802.
Event Fires (30d)
14
basic cert + 174 signups
179 Basic Cert Completed · 14180 Advanced Cert Completed · 0base Academy Account Created · 174
Traffic by AFFID
All baseline organic. Campaign should lift by 30-50%.
Funnel Context
Baseline: 166 new users/mo
Target: 500 over 9 weeks
Advanced start→complete: 38%
Advanced lift expected Weeks 3-7 (hero rotation)
Target: 500 over 9 weeks
Advanced start→complete: 38%
Advanced lift expected Weeks 3-7 (hero rotation)
LU data syncs to Supabase
cert_endusers nightly. Source of truth for funnel analytics.🎮 LUUP Partner Missions
Offer 45 · Advertiser 7 LUUPJoelle's dedicated Partner Missions tracking. 11 events scoped (190-199 + base) — Partner Created, First Mission, Lead Converted, etc. Currently manual via spreadsheet.
Event Fires (30d)
0
not wired into LUUP app yet
Events defined in Everflow, firing hooks pending in LUUP.
Events Scoped
199 Partner Created191 First Mission192 Invite Link193 First Lead · 194 First Team195 Lead → Customer196 Reward Redeemed190 Visit Wallet197/198 inactivity
Current Tracking
Dasha's spreadsheet
Switch to automated Offer 45 flow when Partner Missions volume justifies integration work. Post-launch decision.
Switch to automated Offer 45 flow when Partner Missions volume justifies integration work. Post-launch decision.
Flip switch: LUUP app fires events → Everflow handles attribution, email, Slack, cert check.
📖 Full tracking architecture, AFFID table, sub1 conventions, and data source inventory live in Certification/CLAUDE.md under "Tracking & Analytics Architecture".
Campaign goal tracker + gamified weekly progress in the 🏆 Goals tab.
Everflow Academy: L(earn) Campaign
Drive certification adoption across the Everflow customer base through a gamified, multi-channel campaign. 6 hero archetypes, personalized learning paths, and a points-based rewards system. Launch: April 21, 2026.
Drive Certification
Increase certification completions through targeted email sequences and gamified hero tracks
Multi-Channel Launch
Email, LinkedIn, Slack, Success Trackers, newsletter, and in-product nudges all on Apr 21
Hero Engagement
Quiz drives discovery, hero identity creates stickiness, spotlight videos sustain momentum weekly
Partner Missions Upsell
Certified users funnel into Partner Missions for deeper platform engagement and expansion
Every hero has three names that map to the same thing. Marketing/quiz name is used in all public creatives and emails. LearnUpon formal name is what appears on certificates and inside the course platform. Domain is the friendly topic tag used in track creatives.
Sub1 format:
li-{content}-{detail}Sub1 format:
st-{content}-{detail}Sub1 format:
nl-{content}-{detail}— these are embedded in the newsletter HTMLSub1 format:
em-{bucket}— one sub1 per email bucket