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Email: Win-Back (Never Started)
Audience: 619 users at 0% progress • Hero: NavigatorEmail: Nudge (Stalled Progress)
Audience: 75 users below 20% • Hero: ArchitectEmail: Almost There (Finish Strong)
Audience: 20%+ progress but not completed • Hero: Strategist • Personalized remaining modulesEmail: Certified → Partner Missions
Audience: Completed certification • Hero: Explorer • Partner Missions upsellHero Characters
Navigator
Connector
Strategist
Guardian
Architect
Explorer
Campaign Assets
AI-generated 3D icons • Transparent PNGs • Brand palette (purple + gold)Gaming Icons
Flow Points Coin
Coin Stack
Trophy
Achievement Badge
Crown
Money Bag
Treasure Chest
Key
Lightning Bolt
Graduation Cap
Scroll / Certificate
Hero Track Icons
Navigator
Connector
Strategist
Guardian
Architect
Explorer
Marketing Creatives
OG images, LinkedIn, Facebook, Slack creatives — click "PNG" to download at full resolution.
Website OG Images (1200 x 630)
OG: Certification Lander1200x630
Everflow Certification
Program
Program
Master the platform · Earn your credentials · Unlock rewards
OG: Hero Quiz1200x630
EVERFLOW ACADEMY
Which Everflow Hero
Are You?
Are You?
Take the quiz · Discover your track · Start learning
Evergreen Social Posts (1200 x 627)
Evergreen: Certification1200x627
Get Certified on the
Everflow Platform
Everflow Platform
Free · Self-paced · 6 modules · Earn your certificate
Learn More →
4.8★
Course Rating
Evergreen: Quiz (All Tracks)1200x627
EVERFLOW ACADEMY
Which Everflow Hero
Are You?
Are You?
60-second quiz · 6 hero archetypes · Personalized learning path
Take the Quiz →
Individual Track Creatives (1200 x 627)
Track: Connector1200x627
EVERFLOW ACADEMY
The Connector
Partnerships & Recruitment · 7 Modules
Build and scale partner programs. Master recruitment, onboarding, payments, and ecosystem strategy.
Track: Strategist1200x627
EVERFLOW ACADEMY
The Strategist
Marketing & Attribution · 9 Modules
Optimize campaigns end-to-end. Master attribution, ROAS, media buying, and data-driven growth.
Track: Explorer1200x627
EVERFLOW ACADEMY
The Explorer
Sales & Revenue · 8 Modules
Architect revenue engines. Master pipeline management, CRM integration, sales analytics, and forecasting.
Track: Guardian1200x627
EVERFLOW ACADEMY
The Guardian
Admin & Compliance · 7 Modules
Secure and configure the platform. Master permissions, compliance, governance, and automation.
Track: Architect1200x627
EVERFLOW ACADEMY
The Architect
Developer & Integrations · 8 Modules
Build integrations and custom solutions. Master APIs, webhooks, tracking architectures, and DevOps.
Slack / Success Trackers (800 x 418)
Slack: Certification800x418
Success Trackers
Everflow Academy
Certification
Certification
Free · Self-paced · 6 modules · Earn rewards
Get Certified →
Slack: Hero Quiz800x418
Success Trackers
Which Everflow Hero
Are You?
Are You?
60-second quiz · Find your certification track
Take the Quiz →
Campaign Timeline
Pre-launch — Mar 24 – Apr 14
Setup
Finalize quiz, lander, emails, Brevo segments, LearnUpon enrollment logic. Follow-up call week of Apr 1 with Joelle.
Week 1 — Apr 21
Campaign Launch
Email blast (3 segments), Slack/Success Trackers, newsletter, in-product nudges. Quiz goes live.
Week 2 — Apr 28
Mini Webinar: Partnerships & Recruitment
First hero spotlight video + LinkedIn post + newsletter mention + Success Trackers.
Week 3 — May 5
Mini Webinar: Marketing & Attribution
Second hero video. Article series begins (Krista, aligns with MC-1446).
Week 4 — May 12
Mini Webinar: Sales & Revenue
Third hero video. Mid-campaign metrics check.
Week 5 — May 19
Mini Webinar: Admin & Compliance
Fourth hero video. Community spotlight + leaderboard.
Week 6 — May 26
Mini Webinar: Developer & Integrations
Final hero video. Partner Mission rewards push for completers.
Week 7 — Jun 2
Campaign Wrap & Report
Final metrics, ROI analysis, source accuracy, recommendations for Q3.