L(earn) Campaign — Apr 21 Launch

Certification Hub

Analytics, campaign assets, review boards, and enrollment tools — all in one place.

Analytics & Data
📊

Certification Dashboard

10-tab analytics: enrollment stats, business impact, course completion, company penetration, feedback, VoC, L(earn) campaign tracking, and recommendations.

Live — Weekly Refresh
L(earn) Campaign
💬

Campaign Review Board

FigJam-style review tool for all campaign assets: 4 emails, hero quiz, cert lander, characters, LinkedIn creatives, and timeline. Drop comment pins directly on any asset.

Review — Team Feedback
🎓

Certification Lander

The public-facing certification landing page for the L(earn) campaign. Platform Fundamentals + hero tracks. Revamped design with 3D gaming icons. Comment pins enabled.

Review — Webflow Staging

Hero Quiz

“Which hero are you?” quiz that routes users to their advanced certification track. Auto-enrolls in LearnUpon via Edge Function. Comment pins enabled.

Review — Webflow Staging
View on Webflow Staging ↗ Quiz on Webflow Staging ↗
Tracking & Health
📈

Offer 43 — Certification Tracking

1,095
Accounts Created
111
Basic Certified
27
Advanced Certified
Funnel: 10.1% account→basic · 24.3% basic→advanced · 2.5% end-to-end
⚠ Duplicate events on 179+180 (allow_duplicates:true) — fix pending
Offer 43 — Postback Tracking
📈

Offer 1 — Academy Tracking (NEW)

Offer URLs: #120 (Cert Lander) · #121 (Hero Quiz)
Events: 200 (Visit Academy Certification) · 201 (Quiz Completed)
AFFID: 62802 (Certification)
Quiz adv fields: adv1=track slug, adv2=track label, adv3=track+modules, adv4=score breakdown, adv5=duration
Downstream: chains to Demo Submit, Visit Pricing, HubSpot Lead/MQL/SQL via same transaction ID
Live — Apr 3, 2026
📊

Full Certification Dashboard

10-tab analytics: enrollment stats, business impact, course completion, company penetration, feedback, VoC, L(earn) campaign tracking, and recommendations.

Live — Weekly Refresh
Creative & Video
🎨

Marketing Creatives & OG Images

Downloadable PNGs: LinkedIn posts, Facebook, Slack/Success Trackers, OG images for cert lander + quiz. Academy identity with gold/purple branding.

New — Download PNGs
🎨

Creative Style Review

AI-generated video assets for review: 4 icon styles, Flowbie mascot, character designs, video mockups. Comment pins for François + design team feedback.

Review — DESGN-3502
🎥

Help Desk Video Concepts

Video style explorations for Help Desk tutorials: thumbnails, intros, scene layouts, UI treatments. For Alina + Karine UX review.

UX Review
🎨

Character & Persona Library

87 branded illustrations in 2 styles (doodle + sketch). 26 generic characters + 23 Everflow personas mapped to training modules. All transparent PNGs on CDN.

New — 87 Assets
OG Image Mockups (1200x630)

Pick a gradient/style for Certification and Quiz social sharing images. Click any to view full size.

ACADEMY
Everflow Certification Program
Master the platform. Earn your credentials. Unlock rewards.
A: Purple → Gold gradient
ACADEMY
Everflow Certification Program
Master the platform. Earn your credentials. Unlock rewards.
B: Deep Purple midnight
Everflow Certification Program
6 modules · 5 hero tracks · Earn rewards
Get Certified
ACADEMY
C: Purple + gold accent (left-aligned)
ACADEMY
Which Everflow Hero Are You?
Take the quiz · Discover your track · Start learning
D: Dark navy + dot pattern + heroes (Quiz variant)
Everflow Certification Program
Master the platform · Earn your credentials · Unlock rewards
ACADEMY
E: Clean white + gradient borders
ACADEMY
Everflow Certification
Program
6 modules · 5 hero tracks · Earn real rewards
Get Certified
Take the Quiz
F: Bold purple + floating gaming icons